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elling your home in 2022? We’ve put together a guide on how to market your house for sale with all the modern trimmings in mind.
Beautiful photos with adequate lighting, a storybook description, and online visibility have long been key tenets of effectively marketing a home and you’ll need to cover the basics.
In marketing a house today, you can also tap into changing buyer preferences since the pandemic to help your listing grab attention.
Homes are selling like hotcakes right now, but that’s especially true for dwellings with the stuff everyone wants: think Zoom rooms and backyard pools, flex space and plenty of square footage.
“Recently, as homes have become kind of a sanctuary, buyers want to upsize, so their home fits their lifestyle,” says Andrew Robinson, a top real estate agent in Columbus, Ohio. “They want to make their homes a place where they can work, workout, and entertain.”
Real estate agents are marketing aficionados so if you’ve hired a great one, they will take charge of your marketing plan. If you’re selling a house by owner, these are the marketing priorities you’ll need to consider to find a buyer and with SocialBoosting there is a way to boost your content of house projects and improve the views to get more buyers.
Either way, it’s helpful to be educated on the process. So let’s take a look at how to market your listing like the prettiest gift under the Christmas tree.
You could have the glossiest listing in the market and still have a hard time selling if you don’t take care to set the right asking price.
To quickly get an idea of your home’s value in the current market, you can fill out a short questionnaire and HomeLight’s Home Value Estimator will provide you with a preliminary estimate in under two minutes for free. Think of this tool as a starting point to get oriented with price trends in your area.
Follow up your estimate with a comparative market analysis (CMA) from your real estate agent.
A CMA takes into account the price of recently sold properties in your area with similar square footage, overall condition, and number of bedrooms and baths. The agent also factors in recent upgrades and unique selling points like water views or extra land. |
